Location: Shanghai, China.
Architect: Area-17 Architecture & Interiors.
Area-17 has designed the purchasing headquarters of Lojas Renner, a leading South American fast-fashion company, in Shanghai. The layout of the office is inspired by the concept of cooperative working, with a vast, uninterrupted environment and furniture arranged for maximum flexibility. The graphic design plays a significant role in defining the space usage, and the interior design focuses on enhancing the building’s industrial flair. Raw concrete surfaces, exposed ductwork ceiling, and metallic panels interpret this soul, counterbalanced by the warmth of wooden flooring. The minimalistic palette plays with neutral shades, which by contrast emphasizes the bright red of the brand logo. The use of spotlights creates a vibrant and stimulating light, unlike traditional working environments with flat lighting solutions.