Location: Shenzhen, China.
Architect: ksr international(UK) design consultants ltd..
The Hualian Business Center is situated in the Nanshan Central Business District of Shenzhen and serves as a venue for display and sales activity for the upcoming five-tower office development. The design of the center aims to complement the existing architecture of the office tower and main lobby by utilizing similar language and materials. The challenge was to create a space that manifests both the composed nature of business enterprise and the hospitality of the space during the sales period. The design aims to showcase the value of the space and the brand culture of the whole development beyond physical model displays typically found in sales centers.
The reception area on the ground level recognizes the verticality of the existing core design and uses it to influence the design of the whole space. The extended walls house sales functions and displays that continue the existing elements translated into various scales and textures. The 2nd floor, where sales discussions and VIP lounges are located, features vernacular lines translated into distinct forms that create a featured contrast to the existing configuration of walls and structure. The sales discussion area features an outdoor garden that sweeps through the interior, providing pockets of intimate spaces for “discussion pods” and “garden lounges.” These pods and niches become a functional display in the sales activity area, bringing in “green” elements and its organic features to create a “cozy” ambiance. The modern tea room at the core of the sales activity area showcases the emerging culture of the region. The design synchronizes the lift lobby design along a central visual axis, providing different layers of display, composed and perceived as one. The design of the Hualian Business Center successfully creates a space that manifests both the composed nature of business enterprise and the hospitality of the space during the sales period. It showcases the value of the space and the brand culture of the whole development beyond physical model displays typically found in sales centers.
Photo credit: Benmo Studio.