Location: Shanghai, China.

Architect: Dariel Studio.

Wieden+Kennedy Shanghai, a creative advertising agency, has redesigned its entire workspace with the help of Thomas Dariel, the principal designer and founder of Dariel Studio. The new design combines the existing features of the space with the required functionalities to create an ideal working environment for the W+K team. The central theme of the working space is a “tree,” which parallels the core corporate culture of fast-growing and never-ending creativity. The designers preserved the beauty and features of the space by playing with the existing open staircase to connect all the spaces across different floors. The horizontal and vertical split joint boards connect, cross, and naturally extend to different floors, composing the key visual of the office building. The main entrance is located in the courtyard, where the wall-mounted black powder-coated steel plate contrasts against the white logo, immediately catching passersby’s attention. The reception area on the second floor presents a relaxing and enjoyable vibe, with a flying lamp re-imagined into a whimsical suspended form encouraging the agency’s limitless creativity. The core working area on the second floor is developed into a fully open space to facilitate the team’s collaboration and communication. The main meeting room is located on the right side of the main entrance, where a large scale green geometric rug blends naturally with the wood floor. The gym is contemporary and fashionable, with big panoptic windows enlarging the space and creating a clean and bright atmosphere. The marble semicircle bar counter on the rooftop epitomizes luxury and quality, while the wood floor harmonizes with the cold texture of the marble, creating a calming vibe. The new design of Wieden+Kennedy Shanghai’s workspace is a perfect blend of creativity, functionality, and aesthetics, creating an ideal working environment for the team.

Photo credit: Dariel Studio.